When you visit any advertising platform, you are bound to be greeted with many trucks and trailers for sale. However, if you plan to sell commercial vehicles or equipment, finding the right buyer is the biggest task at hand.
Truck & Trailer is the premier location for selling trucks, trailers, buses, construction equipment, and mining equipment throughout South Africa.
So, how do you place effective adverts on Truck & Trailer that will sell?
This article will go through the essential elements of a good advert that will get the attention of the right prospective buyers.
Select the correct categories and types/applications on Truck & Trailer
The people who are looking for commercial vehicles and equipment to buy from Truck & Trailer know what they want. Most serious buyers browsing our marketplace will search for the products they want by visiting the categories they think will be applicable.
Therefore, when you are setting up your advert to sell commercial vehicles or equipment, you need to select the correct categories and types.
When placing your adverts on the Truck & Trailer website, you will see 6 main categories:
- Trucks
- Buses
- Trailers
- Machinery
- Farming
- Spares
You are going to pick the category that best describes your offering. However, there is also a list of subcategories under each main pick that further filters out a buyer’s search results. When you create your advert, you want to be especially cognisant of these subcategories.
Your advert must show up in filtered search results, where the correct buyer looks for your specific offering.
Select the correct commercial vehicle or equipment make/brand
Selecting the correct make in your advert is crucial to your success with selling on Truck & Trailer. Part of the subcategory selection is the ‘make’ selection, and considering there are so many different makes and models, you don’t want to pick the wrong one.
If the applicable make is not available on the list, please email our support team to request a make.
Provide the correct model details
Just like you need to provide the correct make to your product listings, you need to provide the correct model details for each product. Whichever product you are loading, please make sure that you add the correct model of that product, so that potential buyers can see your listings if they are searching for that specific model. If you’re listing truck trailers (that usually don’t have specific models), you can list the model details as the main specifications, such as dimensions, axles, etc.
Adding extra details to your Truck & Trailer adverts
There are additional details you need to list when loading your advert on Truck & Trailer:
- Year of manufacture
- Mileage for trucks/hours of operation for machinery
- Price
- Condition
- Stock code
Load images onto your adverts
Images are extremely important when listing your adverts on Truck & Trailer. You are required to load at least one image per advert, but adverts with 3 or more images are more likely to get views and responses.
As they say, an image is worth a thousand words.
So, the more images you upload of your product, the more information you give the potential buyer, making it easier for them to show interest in your advert.
You should upload images of all angles of the vehicle or equipment you would like to sell, as well as the interior/cab and photos of any damage or areas that would need immediate attention.
Load a detailed product description
Loading a product description is vital. Below are product description tips that you can follow to make sure you write descriptions that convert:
- Focus on the product features & benefits
- Provide important technical specs
- Use natural language and tone - Write as if you are having a conversation with the potential client
- Make it easy to scan by making use of bullet points
- Include your keywords/keyphrases
- Try to answer the:
- Who
- What
- Where
- When
- Why
- How
- Focus on your ideal buyer
In summary, the key to selling on Truck & Trailer is that you have the right information available to potential customers. If you can accomplish that, you should have no problem selling your truck, trailer, or construction machinery on such a renowned online marketplace.
